Takis key visual — persona de estambre saltando entre esferas tejidas

TAKIS — 2024

CAMPAIGNDESIGNSOCIAL MEDIA2024

Can’t Hide Your Intensity

Takis · OnlyIF · 2024

It takes intensity to be authentic being a teenager is a challenge, you try to figure out who you are, and it seems like external validation is the only path forward. Seeking approval from others strips you of the freedom to be yourself. External validation kills authenticity, isn´t that something new? This generation has grown up online, inmersed in a global culture and community. Through their screens, they have discovered diversity and inclusion, Forging a mindset that values authenticity over conformity. They reject judgments and labels. They don’t want to be told who they should be; they want the world to ask them: who are you.

They move to their own rhythm, fully embracing what they believe in and what they love, so Takis is the cheerleader that empowers you to break free from expectations and external validation, and embrace a life driven by your own intensity. Our purpose is simple: to empower you to show the world who you really are. To honor your journey of discovery, find and fuel your passion, and ignite a fierce commitment to your unique identity. Because life is richer, fuller, and undeniably more rewarding when lived with the same authenticity and courage as you. You can run, but...

YOU CAN'T HIDE YOUR INTENSITY.

Takis master visual — explosión de chiles e ingredientes
Key visual — chile sobre negro
Key visual — macro de chiles rojos
Composición social — snacks sobre rosa
Composición social — snacks y gaming sobre púrpura
CAN’T HIDE YOUR INTENSITY. TAKIS
Snacks sobre fondo rosa
Momento de fiesta
Snacks y gaming
Chiles en macro

Takis · Onlyif · 2024

VP Creative

Rocio Cuadra

CREATIVE DIRECTION

Kevin Salsedo

Head of Art

Oscar "Konejo" Merchant

Art

David Gutiérrez Falcón & Angel Vaquez Meza

COPY

Edgar Uriel Rodríguez

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